Marketing Campaign Specialist

Job Title: Marketing Campaign Specialist 

Company Name: Tiger Adjusters® Franchising

Location: Remote (Must be based in Houston, TX area)

Job Type: Part time

Position Overview:

We are looking for a marketing campaign specialist to join our quickly growing team! In this remote-first role, you will take the lead on managing advertising campaigns, daily content scheduling and monthly analytics, serving as a support system for our franchisees while upholding our core T.I.G.E.R. values. The core of this role involves placing, managing, optimizing and reporting on paid ad campaigns.

Job Description:

• Each quarter, meet with each franchisee to review campaign strategy.
• Each quarter, meet with Marketing Manager to review National Brand marketing strategy.
• Create Corporate ad campaigns for Franchise / National brand.
• Coordinate with marketing team on any digital assets that are needed for display, carousel or video ads.
• Place Digital Ad campaigns for Google Ads, Yelp, Meta, X, Tik-tok, LinkedIn for each franchisee.
• Run Digital Ad campaigns for Google Ads, Yelp, Meta, X, Tik-tok, LinkedIn for each franchisee.
• Coordinate with accounting on all ad funds collected and placed for each franchisee.
• Updated accounting board to account for ad funds for each franchisee.
• Prepare monthly advertising reports for each franchise and corporate.
• Assist with email outreach as needed.
• Weekly 1-1 meetings with Marketing Manager.

Qualifications:

• Must live in the Houston area
• Proficiency in Adobe products, including Photoshop, Illustrator, or Premiere
• In-depth knowledge of Google, LinkedIn, and Meta ad platforms
• In-depth knowledge of paid advertising strategies and optimization
• Detail-oriented with excellent organizational and time-management abilities
• Working experience in using CRM software
• Must be able to set up and audit conversion tracking (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag)

Pluses:

• Experience working with franchise models
• Experience working with insurance/public adjusting industry
• Experience with Yelp, Nextdoor, Reddit Ads 

Compensation:

Paid per hour

About Us:

TIGER values:

T / Trustworthy: Emphasizing honesty and reliability in all dealings.

I / Innovative: Encouraging creative thinking and adopting new technology.

G / Guidance provided: Offering expert advice and direction to clients and franchisees.

E / Empathetic: Understanding and addressing client needs with compassion.

R / Resilient: Adapting and thriving amidst changing market and environmental conditions.

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